Syracuse University’s Juice Jam is one of the most anticipated events of the year. Big Sean, Matt and Kim, and Børns headlined the outdoor music festival for more than 10,000 students. In 2015, serving as the Design Director for the SU Student Union, I created all promotional assets ranging from posters and giveaways to signage and wayfinding for production crews, artists, and their teams. Additionally, Big Sean complimented my ponytail.